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LaiahStudio
Club 285 sales centre lobbyLantern illustration animation
Portfolio · 2026Available for work

The Laiah Studio — Toronto

This is where strategy meets storytelling.

SC

Saliah Chaudhry

@thelaiahstudio

Designer, brand storyteller & creative strategist

4projects
10skills
8+years

I'm Saliah — a designer, brand storyteller, and creative strategist. I build visual identities, design systems, and communication pieces for fashion, real estate, and nonprofit teams.

My work spans illustration, editorial layouts, campaign design, and investor and communications decks. Whatever the format, the goal is the same: design that connects emotionally and communicates clearly. More about the studio

Toronto, Canada thelaiahstudio.ca saliah.chaudhry@thelaiahstudio.ca
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Selected work

Projects

4 projects
The skill feed

Reels that prove it.

Every skill is a reel. Every reel is a real project. The comments are the context — notes on how the work was made, what it solved, and why it matters.

club285·2024
Creative Strategy·
Club 285 sales centre lobby with moody, 1920s-inspired interiors
1/5

1,284 likes

club285 The brief was a condo. The opportunity was a feeling. Before floor plans and price lists, we built a world: a speakeasy-style café with a hidden door, a grayscale lifestyle language, and a launch calendar designed to turn curiosity into demand. I led creative direction across branding, marketing assets, and community campaigns, working with consultants and internal teams to keep one story moving through every touchpoint. Lifestyle first. Real estate second.
#CreativeStrategy#BrandPositioning#Club285#RealEstateMarketing
Reel·5 media··46 shares

club285 The speakeasy café became the physical proof of the idea. Guests had to discover it — exactly like the brand.

2w38 likes

altree.dev Creative direction stayed consistent from the first teaser through sales centre launch. Rare on a project this layered.

2w21 likes
club285·2024
Brand Identity & Art Direction·
Club 285 stacked white logo
1/6

986 likes

club285 A moody, cinematic identity for a new kind of North York address. Black-and-white lifestyle photography, a stacked wordmark, and an art direction system that could move from a 1080px social post to a wall-sized mural without losing its atmosphere. The identity was built for first-time buyers and young professionals — style, community, and belonging without leaving the city. Swipe for the mural: an abstract translation of the brand's photography, placed next to the bookcase that hides the presentation gallery.
#BrandIdentity#ArtDirection#Club285#Mural
Reel·6 media··33 shares

saliahcreator The mural isn't decoration. It's a wayfinding moment — the last thing you see before the room reveals itself.

2w51 likes

club285 Grayscale, 1920s references, and a little mystery. The space and the brand finally spoke the same language.

2w27 likes
lanternstudy·2025
Illustration·
1/3
Video

2,104 likes

lanternstudy One vector drawing, built to travel. The lantern started in Adobe Illustrator as an exploration of light, warmth, and cultural storytelling. Instead of stopping at a single artwork, I treated it as a system: four art prints in minimal and vibrant palettes, two greeting card directions, and a motion piece for digital gifting. Same symbol. Different rooms, moods, and audiences.
#Illustration#AdobeIllustrator#ArtPrints#LanternStudy
Reel·3 media··87 shares

saliahcreator The test wasn't 'does it look good?' It was 'does it still feel like the same idea in a different format?'

3w64 likes

lanternstudy Minimal for calm. Vibrant for texture and richness. The palette does the emotional work.

3w39 likes
lanternstudy·2025
Motion Design·
1/5
Video

1,450 likes

lanternstudy A digital invitation that breathes. For the motion extension, I animated the lanterns with a slow, rhythmic sway — no glow, no particles, no shortcuts. The goal was calm: a piece that could live in a text message or social feed and still feel handmade. Illustration → print → motion, without losing the warmth.
#MotionDesign#Animation#DigitalInvitation#LanternStudy
Reel·5 media··61 shares

saliahcreator Easing was the whole project. Fast enough to feel alive, slow enough to feel quiet.

3w47 likes

motion.daily Restraint is the flex here. No effects, just timing.

2w29 likes
humanityfirst.ca·2018
Editorial & Print Design·
Humanity First Canada annual donor report cover
1/4

879 likes

humanityfirst.ca An annual report that had to do two jobs at once. On one page: numbers, financial breakdowns, and program results. On the next: the human stories behind them. I led design and writing, building a visual hierarchy that made both legible — so donors could understand the impact and feel it. Printed for events, donor meetings, and the people who keep the mission moving.
#EditorialDesign#AnnualReport#PrintDesign#HumanityFirst
Reel·4 media··28 shares

humanityfirst.ca This report helped us explain complex program results without losing the human side. Exactly what we needed.

4w42 likes

saliahcreator I wrote and designed it together. The words shaped the layout, and the layout shaped the words.

4w36 likes
wss.retail·2025
Communication Strategy·
1/7
Video

1,670 likes

wss.retail A retail leasing deck that had to sell a neighbourhood, not just square footage. I shaped the messaging, content structure, and visual direction around walkability, convenience, and community — then built a deck that let prospective tenants see themselves in the space. Not a data dump. A narrative with proof. Since launch, the project has drawn interest from a major grocer, regional cafés, a daycare, and multiple fitness operators.
#CommunicationStrategy#LeasingDeck#Copywriting#WestSideSquare
Reel·7 media··72 shares

wss.retail The deck gave tenants a reason to care before they looked at the numbers. That changed the conversations.

2w34 likes

saliahcreator Wrote the story first, designed second. The structure did more selling than any single slide.

2w45 likes
humanityfirst.ca·2018
Event & Environmental Design·
Large-format Humanity First event banner
1/4

742 likes

humanityfirst.ca Design that works in a crowded room. For key organizational events — including one attended by Prime Minister Justin Trudeau — I built the visual system: large-format banners for each program, website banners, brochures, and on-site informational materials. The job was clarity at a distance: a donor should understand the mission from across the room, then want to read more up close.
#EventDesign#EnvironmentalDesign#PrintDesign#HumanityFirst
Reel·4 media··22 shares

humanityfirst.ca Guests could find their way through every program without a guide. That's the design doing quiet work.

4w31 likes

saliahcreator Same hierarchy at every size: banner, brochure, web. One system, three distances.

4w27 likes
club285·2024
Project Management·
1/8
Video

1,120 likes

club285 A launch is a schedule, not a single asset. I coordinated the design and production of branding, renderings, brochures, social content, signage, and sales centre materials — keeping consultants, vendors, and internal teams aligned from concept to launch. The visible outcome is a cohesive brand. The invisible outcome is a hundred small decisions made in the right order.
#ProjectManagement#CreativeOperations#Club285#Launch
Reel·8 media··39 shares

club285 Saliah kept every moving piece pointed at the same launch date. Nothing shipped off-brand.

2w33 likes

saliahcreator The asset system was the real deliverable. Once it existed, every vendor could move without me in the room.

2w41 likes
club285·2024
Social Media & Promotions·
Club 285 social media campaign mockup
1/6

1,345 likes

club285 Content built to make people curious. From teaser posts and café photography to campaign mockups and event promotion, I designed and directed social assets that carried the brand's moody, social, discovery-driven tone. The feed wasn't a catalogue. It was an invitation: come find the hidden door.
#SocialMedia#CampaignDesign#ArtDirection#Club285
Reel·6 media··54 shares

club285 The content felt like the space: warm, cinematic, a little mysterious.

2w26 likes

saliahcreator Every post had to work as a standalone image and as part of a larger story.

2w32 likes
humanityfirst.ca·2018
Copywriting & Storytelling·
Humanity First annual report editorial spread
1/3

618 likes

humanityfirst.ca Writing that makes impact feel human. For the annual donor report, I shaped the narrative around the people behind the numbers — program participants, volunteers, donors — while keeping the reporting clear and credible. The copy had to earn trust and invite action. Good design gets attention. Good writing gives it somewhere to land.
#Copywriting#Storytelling#DonorCommunications#HumanityFirst
Reel·3 media··19 shares

humanityfirst.ca The stories were handled with care. That matters more than any headline.

4w29 likes

saliahcreator I started every section with a question a donor would actually ask, then answered it.

4w24 likes

About

The studio behind the feed.

“Design that connects emotionally and communicates clearly.”

The Laiah Studio is the independent practice of Saliah Chaudhry — a designer, brand storyteller, and creative strategist working across brand, editorial, illustration, motion, and communication design.

The work is built for real outcomes: identities that hold together, campaigns that make people curious, reports that earn trust, and decks that move decisions forward.

Creative StrategyBrand IdentityIllustrationMotion DesignEditorial & PrintEvent DesignProject ManagementCopywriting
01

Find the story

Strategy first. What is this really about, who needs to feel it, and what should they do next?

02

Build the system

Identity, type, colour, image, and voice — designed to flex across print, screen, space, and motion.

03

Ship it clearly

Production, coordination, and the hundred small decisions that keep the work coherent at launch.

Based in

Toronto, CA

Experience

8+ years

Clients

Real estate · Nonprofit

Availability

Open for work

Start a conversation

Contact · Toronto, Canada

Let's make something meaningful.

Open to freelance projects, consulting roles, and creative partnerships in brand, editorial, illustration, and communication design.

saliah.chaudhry@thelaiahstudio.ca LinkedIn
saliah.chaudhry@thelaiahstudio.caLinkedIn · thelaiahstudio.caReplies within 2 business days

Laiah

The Studio

Independent design practice of Saliah Chaudhry. Brand, editorial, illustration, motion, and communication design.

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